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	<title>The Processor &#187; profit</title>
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		<title>Kotick &#8220;takes fun out of making games&#8221;</title>
		<link>http://theprocessor.co.uk/2009/09/15/kotick-takes-fun-out-of-making-games/</link>
		<comments>http://theprocessor.co.uk/2009/09/15/kotick-takes-fun-out-of-making-games/#comments</comments>
		<pubDate>Tue, 15 Sep 2009 10:58:33 +0000</pubDate>
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				<category><![CDATA[Gaming]]></category>
		<category><![CDATA[Activision]]></category>
		<category><![CDATA[call of duty]]></category>
		<category><![CDATA[facial animation]]></category>
		<category><![CDATA[profit]]></category>
		<category><![CDATA[Robert Kotick]]></category>
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		<description><![CDATA[Activision Blizzard CEO Robert Kotick&#8217;s presentation at the Deutsche Bank Securities Technology Conference in San Francisco yesterday has been widely reported, with most sites leading with his comments on playing Guitar Hero without a console. However, there were some other interesting, bits in there too, especially seeing as i subscribe to Bill Wyman&#8217;s stance on [...]]]></description>
			<content:encoded><![CDATA[<p><img alt="" src="http://cache.daylife.com/imageserve/020veL06Dca2l/610x.jpg" title="Robert Konick" class="alignnone" width="510" height="393" /></p>
<p>Activision Blizzard CEO Robert Kotick&#8217;s presentation at the Deutsche Bank Securities Technology Conference in San Francisco yesterday has been widely reported, with most sites leading with his comments on <a href="http://www.gamesindustry.biz/articles/kotick-sets-sights-on-350m-tv-users">playing Guitar Hero without a console</a>. </p>
<p>However, there were some other interesting, bits in there too, especially seeing as i subscribe to <a href="http://news.bbc.co.uk/1/hi/entertainment/8242749.stm">Bill Wyman&#8217;s stance </a>on the whole music game phenomenom (I should stress I don&#8217;t share his views on the acceptibility of <a href="http://en.wikipedia.org/wiki/Bill_Wyman#Personal_life">dating 13 year olds </a>though). </p>
<p>When not extolling the benefits of console-less plastic instrument bashing, Konick boasted of the business acumin which helped Activision <a href="http://www.next-gen.biz/news/activision-profits-jump-sevenfold">net a sevenfold increase in profits last quarter</a>. In particular, the heartwarming measure of designing the employee incentive program so that it &#8220;rewards profit and nothing else&#8221;. </p>
<p>&#8220;We have a real culture of thrift,&#8221; Konick continued. &#8220;The goal that I had in bringing a lot of the packaged goods folks into Activision about 10 years ago was to take all the fun out of making video games.&#8221; </p>
<p>A commendable aim if ever there was one&#8230;</p>
<p>Less controversially, Kotick also spoke about new realtime rendering and mouth movement technology Activision has been working on, commenting that &#8220;Call of Duty: World at War didn&#8217;t have proper facial expressions for players to get emotionally attracted&#8221;. It&#8217;s a fair point, the facial animation in Call of Duty isn&#8217;t up to scratch. Nevertheless, away from Activision, some games look to be doing it rather better, Heavy Rain for example.   </p>
<p>The new animation system won&#8217;t be ready for some time, but it should arrive before the next generation of consoles, Kotick said. This doesn&#8217;t represent a particularly strict timeline however, as he added that publishers aren&#8217;t currently taking full advantage of the the current generation of hardware and he would normally expect about two years notice from the hardware manufacturers before introducing a new console. something which, to date, he hasn&#8217;t recieved.</p>
<p>More at <a href="http://uk.gamespot.com/news/6226758.html?tag=latestheadlines;title;1">Gamespot</a>. </p>
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