In a move which could well cause record levels of smugness, Toyota has released a Prius advertising iPhone app which allows hybrid-fancying New Yorkers to have their doodles displayed on a whopping great digital billboard in Times Square. No news as yet on whether you can get away with writing profanity strewn, anti-green slogans or drawing pictures of big hairy cocks.

For anyone not conveniently close to the Big Apple and stupid enough to download the app, Toyota has thoughfully included 360 degree views of the in and outside of the car, along with some other stuff I kind of skim read which looked like interaction with the iPhone camera and a accelerometer-based game.