Barack Obama and David Cameron discuss their favourite LOLCATS

‘Oooh Barack, I wanna be like you. I love you. Oh please let some of your cool-ness rub off on me.’ Bleurgh. Jumping on the social networking bandwagon, The Conservatives in the run-up to the assumed general election next year, have just relaunched their new website which according to The Guardian is based on the model used by the Obama campaign in the the U.S. presidential elections last year.

However, they fail to report on how much of a pale imitation of the my.barakobama.com site actually is. On Friday when the story dropped, the site was down, great start. Looking a little closer it becomes apparent just how bland, boring and desperate it seems compared to the strong and confident online style seen by the Obama campaign team.