O2's guru James looking pissed that his boss has made his job a lot harder

We like to keep things upbeat here at The Processor, however I am not going to let this one slide. As momentum gathered for the launch of the new iPhone 4 on the 24th of June, I excitedly signed up to be kept informed of the latest developments from my carrier O2, all of which I hoped would be positive. And then I get this email, linking off to their site to tell me that they were getting rid of ‘unlimited’ data plans!

I could not believe it. That was the ONLY good thing about being on O2, and they just got rid of it! I know that in the grand scheme of things, like child poverty and war, it’s not the biggest of problems to face mankind. But really, in this day and age of a connected world I could not believe that O2 would take such a retrograde step.

Punishing the many, because of a few douchebags.

O2 have said that “just 1% of smartphone users – are using 36% of its total mobile data traffic, and that they needed to be encouraged to change their behaviour.” Great, it’s like just being back at school where one asshole downloads a tonne of porn onto his Macintosh Performa 6320e and the whole computing class is put in detention; but worse because we have to pay at least £30 for the privilege each month.

O2 well done, you have lost yourself a customer.

Sorry, another iPhone post, but it is just a quickkie. Like this a lot, Spotify on the iPhone, more importantly the ability to download tracks over 3G to listen to while on the tube! Excellent idea.

What is very interesting is just how publicly Spotify have launched the application, even though it is not even available yet! Hmmm, I wonder if it is the PR equivalent of twisting someone’s arm? C’mon Apple don’t be an asshole with this one, approve it!