Any possible merit the launch had has now been comprehensively stomped by the rancid TV advert I had the misfortune of seeing yesterday. A Trainspotting style voice over tells us how rubbish waiting for things is, while a herd of obnoxious yahs run about/shag/smash stuff. It looks like a trailer for Skins recast with members of Oxford University’s indefensibly cuntish Bullingdon Club. The reason? Well, because as Samsung tells us, “impatience is a virtue”. Death would be too good for the ad agency responsible.
