Steve Jobs on the stage at the Apple Let's Rock Event
To be toally honest the only real story from last nights ‘Let’s Rock’ event staged by Apple in San Francisco, was that the almost Jesus-like Jobs took to the stage to introduce some product updates. Looking gaunt, and sounding hoarse, Steve Jobs received a standing ovation when he began his hour long presentation.
He then set about introducing iTunes 9, amongst which includes the following new features:
iTunes LP – Better cover art, photos, liner notes and lyrics. Essentially Apple’s attempt at redefining the LP format, in an attempt to persuade users to purchase entire albums.
App Management – allows you to sort out the apps on your iPhone/iPod Touch in a more intuitive way.
There are other less impressive additions, you can find out more here.
He also introduced a camera to the iPod Nano, which seems to be an attempt to target the Flip camera market. However it seems like the technical problems that rumour sites were reporting in the run up to the event were correct as the feature was lacking from the iPod Touch.
To sum up, the event was a dissappointment but not a surprise. Jobs attendance was reassuring but also showed just how much he has been through. It was a first for a man so keen to keep his private life separate from his work, to address his health head on. I just hope that by the new year he is fit enough to launch the anticipated Apple tablet with all the energy seen in previous product launches.
